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5 September 2025

selling tips | Common Mistakes Sellers Make and How to Avoid Them

Understanding the Selling Process

Deciding to sell your home is a significant milestone, and while it can be an exciting journey, it’s also fraught with potential pitfalls. In the Canberra/ACT region, where the real estate market can be competitive and unpredictable, understanding common mistakes sellers make can help you avoid missteps that might cost you time and money. Below, we explore these common errors and provide practical tips on how to sidestep them.

Overpricing Your Property

One of the most frequent mistakes sellers make is overpricing their home. Many homeowners have an emotional attachment to their property, leading them to price it higher than market value. While it’s natural to want to maximise your return, this can result in your home sitting on the market longer than necessary, often leading to price reductions.

  • Research Comparable Sales: Look at recent sales in your area for similar properties. This will give you a realistic idea of what buyers are willing to pay.
  • Consult a Real Estate Agent: Engaging a knowledgeable local agent can provide valuable insights into current market trends and help you set a competitive price.

Neglecting Home Presentation

First impressions count, especially in real estate. Neglecting the presentation of your home can deter potential buyers. A cluttered, untidy space can make it hard for buyers to imagine themselves living there.

  • Declutter and Depersonalise: Remove personal items and excess clutter. This allows buyers to envision the space as their own.
  • Professional Staging: Consider hiring a professional stager who knows how to highlight your home's best features.
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Photo by Brett Sayles on Pexels

Ignoring Repairs and Maintenance

Buyers are often wary of properties that show signs of neglect. Issues like peeling paint, leaky faucets, or outdated fixtures can raise red flags, prompting buyers to question the overall condition of the home.

  • Conduct a Pre-Sale Inspection: Identifying and addressing issues before listing your home can prevent potential negotiations from falling through.
  • Make Necessary Repairs: Small fixes can go a long way in making your home more appealing. Consider updating light fixtures or repainting walls in neutral colours.

Failing to Market Effectively

In today’s digital age, effective marketing is crucial to attracting potential buyers. Many sellers underestimate the importance of a strong online presence and targeted advertising.

  • Utilise Professional Photography: High-quality images can showcase your property in the best light and capture the attention of online viewers.
  • Leverage Social Media: Promote your listing across various social media platforms to reach a wider audience.
  • Use Virtual Tours: Offering virtual tours can allow potential buyers to engage with your property from the comfort of their homes.

Being Inflexible with Showings

Selling a home requires flexibility. Many sellers are hesitant to accommodate showing requests, thinking it will interfere with their schedule. However, being inflexible can turn away potential buyers.

  • Be Available: Try to be as accommodating as possible when it comes to showing times. The more accessible your home is, the more likely it is to sell quickly.
  • Consider Open Houses: Hosting an open house can attract multiple buyers at once, creating a sense of urgency.

Not Being Prepared for Negotiations

Negotiations can be daunting, especially for first-time sellers. Many sellers enter the process unprepared, leading to missed opportunities or unfavourable outcomes.

  • Know Your Bottom Line: Before entering negotiations, determine your minimum acceptable offer and be prepared to stick to it.
  • Stay Calm and Professional: Keep emotions in check during negotiations. A professional approach can lead to better outcomes.

Conclusion

By being aware of these common mistakes and taking proactive steps to avoid them, you can streamline the selling process and increase your chances of a successful sale. Whether you’re a seasoned seller or this is your first experience, remember that preparation and presentation are key.

For personalised assistance tailored to the Canberra/ACT market, reach out to Jonny Warren Real Estate. Our team is committed to guiding you through every step of the selling process, ensuring you achieve the best possible outcome for your property.